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Scarborough Consumer Guide
Year/Release
2022 Release 2
2023 Release 1 *
2022 Release 2
2022 Release 1
2021 Release 2
2021 Release 1
2020 Release 2
2020 Release 1
2019 Release 2
2019 Release 1
2018 Release 2
2018 Release 1
2017 Release 2
2017 Release 1
2016 Release 2
2016 Release 1
2015 Release 2
2015 Release 1
2014 Release 2
2014 Release 1
2013 Release 2
2013 Release 1
2012 Release 2
2012 Release 1
2011 Release 2
2011 Release 1
2010 Release 2
2010 Release 1
2009 Release 2
2009 Release 1
2008 Release 2
2008 Release 1
2007 Release 2
2007 Release 1
2006 Release 2
2006 Release 1
2005 Release 2
2005 Release 1
2004 Release 2
2004 Release 1
Section
Activities/travel past 12 months
Activities/travel past 12 months
Automotive
Banking/financial
Beverages
Business
Cell phones
Coupon use
Credit card use
Credit cards/payment methods
Demographic summaries
Digital video displays
Electricity providers
Environment
Groceries
Grocery shopping/food products
Health care
Health services
Household demographics
Internet use/computers
Internet use/home computers
Items in the home
Leisure activities
Lifestyle
Military
Nicotine/tobacco products
Nicotine/tobacco products/CBD
Outdoor/Out-of-Home/Transportation
Personal demographics
Publications
Radio - Format
Radio - Satellite
Radio Format
Real estate
Religion
Restaurants
Retail shopping
Smoking/tobacco products
Telephone
Telephone/long distance
Television and radio
Television services
Transportation/Outdoor Exposure
Travel
Travel past 3 years
Voting
Voting/political
Watch/Stream/Attend/Listen - Sports
Watch/Stream/Attend/Listen/Follow-Sports
Watch/Stream/Listen - Sports
Watch/Stream/Listen/Follow - Sports
Watched/Attended/Listened - Sports Nets
Watched/Listened - Sports Nets
Wireless/cell phones
Measurement
To view Answers table, please click any Measurement
Activities done regularly
Activities past 12 months
Airlines used for domestic/foreign travel past 12 months
Airlines used past 12 months (business)
Airlines used past 12 months (vacation/personal)
Airports used as point of departure past 12 months
Amount spent on last vacation
Amount spent on vacations past 12 months
Car rental companies used past 12 months
Casino activities done or attended past 12 months
Casino activities done or attended past 3 months
Casinos visited past 12 months
Casinos visited past 12 months (by name)
Casinos visited past 3 months (by name)
Events attended/places visited past 12 months
Florida areas spent 1+nights at hotel/motel/resort pst 12 mo
Golf - amount spent on a round
Golf - how often usually play
Hotel/motels past 12 months
Length of residence in area
Length of residence in area
Live in area year-round or part of the year
Live in area year-round or part of the year
No. air trips outside cont US past 12 mo(primarily business)
No. air trips outside cont US past 12 mo(primarily vacation)
No. air trips outside continental U.S. past 12 months
No. domestic air round trips past 12 mo (primarily business)
No. domestic air round trips past 12 mo (primarily vacation)
No. of air round trips past 12 months
No. of air round trips past 12 months (primarily business)
No. of air round trips past 12 months (primarily vacation)
No. of domestic air round trips past 12 months
No. of trips outside continental U.S. past 12 months
No. of trips to continental U.S. past 12 months
No. trips outside cont. U.S. past 12 mo (primarily business)
No. trips outside cont. U.S. past 12 mo (primarily vacation)
No. trips to continental U.S. past 12 mo(primarily business)
No. trips to continental U.S. past 12 mo(primarily vacation)
Number of times visited or attended past 12 months
Places visited for a day trip past 12 months
Places visited overnight or longer past 12 mo (vac/personal)
Places visited overnight or longer past 12 months
Places visited overnight or longer past 12 months (business)
Short term rentals used past 12 months
Spent 1 or more nights in hotel/motel/resort in Florida
Traveled by Acela/other Amtrak train past 12 mo
Traveled by Acela/other Amtrak train past 12 mo (business)
Traveled by Acela/other Amtrak train past 12 mo (vac/prsnl)
Types of vacations plan to take next 12 months
Types of vacations taken past 12 months
Answers
To view Markets map/table, please click any Response
Response
Count
Map View
Table View
Market reported in the Multi-Market database