Scarborough Consumer Guide

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Year/Release

2024 Release 1

Section

Activities/Events

Measurement

To view Answers table, please click any Measurement

Activities done regularly
Activities past 12 months
Airlines used for domestic/foreign travel past 12 months
Airlines used past 12 months (business)
Airlines used past 12 months (vacation/personal)
Airports used as point of departure past 12 months
Amount spent on last vacation
Amount spent on vacations past 12 months
Car rental companies used past 12 months
Casino activities done or attended past 12 months
Casino activities done or attended past 3 months
Casinos visited past 12 months
Casinos visited past 12 months (by name)
Casinos visited past 3 months (by name)
Events attended/places visited past 12 months
Events/places plan to attend/visit next 12 months
Florida areas spent 1+nights at hotel/motel/resort pst 12 mo
Golf - amount spent on a round
Golf - how often usually play
Hotel/motels past 12 months
Length of residence in area
Length of residence in area
Live in area year-round or part of the year
Live in area year-round or part of the year
Movies - when usually seen at a theater past 12 months
No. air trips outside cont US past 12 mo(primarily business)
No. air trips outside cont US past 12 mo(primarily vacation)
No. air trips outside continental U.S. past 12 months
No. domestic air round trips past 12 mo (primarily business)
No. domestic air round trips past 12 mo (primarily vacation)
No. of air round trips past 12 months
No. of air round trips past 12 months (primarily business)
No. of air round trips past 12 months (primarily vacation)
No. of domestic air round trips past 12 months
No. of times attended movie at a theater past 3 months
No. of times attended movie at a theater past 30 days
No. of times bought lottery ticket past 30 days (Any bought)
No. of times bought other lottery ticket past 30 days
No. of times bought Powerball ticket past 30 days
No. of times bought scratch-off lottery ticket past 30 days
No. of trips outside continental U.S. past 12 months
No. of trips to continental U.S. past 12 months
No. trips outside cont. U.S. past 12 mo (primarily business)
No. trips outside cont. U.S. past 12 mo (primarily vacation)
No. trips to continental U.S. past 12 mo(primarily business)
No. trips to continental U.S. past 12 mo(primarily vacation)
Number of times visited or attended past 12 months
Places visited for a day trip past 12 months
Places visited overnight or longer past 12 mo (vac/personal)
Places visited overnight or longer past 12 months
Places visited overnight or longer past 12 months (business)
Short term rentals used past 12 months
Spent 1 or more nights in hotel/motel/resort in Florida
Traveled by Acela/other Amtrak train past 12 mo
Traveled by Acela/other Amtrak train past 12 mo (business)
Traveled by Acela/other Amtrak train past 12 mo (vac/prsnl)
Types of vacations plan to take next 12 months
Types of vacations taken past 12 months

Answers

To view Markets map/table, please click any Response

Response

Count

Market reported in the Multi-Market database

Scarborough Consumer Guide

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