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Scarborough Consumer Guide
Year/Release
2024 Release 2
2025 Release 1 *
2024 Release 2
2024 Release 1
2023 Release 2
2023 Release 1
2022 Release 2
2022 Release 1
2021 Release 2
2021 Release 1
2020 Release 2
2020 Release 1
2019 Release 2
2019 Release 1
2018 Release 2
2018 Release 1
2017 Release 2
2017 Release 1
2016 Release 2
2016 Release 1
2015 Release 2
2015 Release 1
2014 Release 2
2014 Release 1
2013 Release 2
2013 Release 1
2012 Release 2
2012 Release 1
2011 Release 2
2011 Release 1
2010 Release 2
2010 Release 1
2009 Release 2
2009 Release 1
2008 Release 2
2008 Release 1
2007 Release 2
2007 Release 1
2006 Release 2
2006 Release 1
2005 Release 2
2005 Release 1
2004 Release 2
2004 Release 1
Section
Activities/Events
Activities/Events
Activities/travel
Activities/travel past 12 months
Advertising actions
Automotive
Automotive Repair
Banking/financial
Banking/Financial/Payment Methods/Prof Services
Beverages
Beverages: Alcohol
Beverages: Non-Alcohol
Business
CBD
Cell phones
Cellular/Mobile/Telephone
Coupon use
Credit card use
Credit cards/payment methods
Cruise lines
Demographic summaries
Demographics: Household
Demographics: Military
Demographics: Personal
Demographics: Summaries
Digital video displays
Electricity providers
Environment
Environment/Organizations Contributed
Groceries
Grocery shopping/food products
Health care
Health services
Healthcare
Household demographics
Insurance: Auto/Home
Insurance: Health
Internal LPM
Internet use/computers
Internet use/home computers
Internet: Items Shopped/Bought
Internet: Ways Use
Items in the home
Leisure activities
Lifestyle
Media: Apps/Websites
Media: Digital Video Displays
Media: Newspaper Access
Media: Outdoor/Transportation
Media: Publications
Media: Streaming Audio
Media: Television Provider/Devices
Media: Television Viewing/Streaming
Military
Nicotine/tobacco products
Nicotine/Tobacco Products/CBD
Outdoor/Out-of-Home/Transportati
Outdoor/Out-of-Home/Transportation
Payment methods
Personal demographics
Publications
Radio - Format
Radio - Satellite
Radio Format
Restaurants
Retail shopping
Retail Shopping: Home
Scarborough-Internal use only
Smoking/tobacco products
Sports
Sports: Watch/Stream/Attend/Listen
Sports: Watch/Stream/Attend/Listen/Follow
Sports: Watch/Stream/Listen
Sports: Watch/Stream/Listen/Follow
Telephone
Telephone/long distance
Television and radio
Television services
Transportation/Outdoor Exposure
Travel
Travel
Travel past 3 years
Voting
Voting/political
Wireless/cell phones
Measurement
To view Answers table, please click any Measurement
Activities done regularly
Activities past 12 months
Airlines used for domestic/foreign travel past 12 months
Airlines used past 12 months (business)
Airlines used past 12 months (vacation/personal)
Amount spent on vacations past 12 months
Car rental companies used past 12 months
Casino activities done or attended past 12 months
Casinos visited past 12 months
Casinos visited past 12 months (by name)
Events attended/places visited past 12 months
Events/places plan to attend/visit next 12 months
Hotel/motels past 12 months
Movies - when usually seen at a theater past 12 months
No. domestic air round trips past 12 mo (primarily business)
No. domestic air round trips past 12 mo (primarily vacation)
No. of domestic air round trips past 12 months
No. of times attended movie at a theater past 3 months
No. of times attended movie at a theater past 30 days
No. of times bought lottery ticket past 30 days (Any bought)
No. of times bought other lottery ticket past 30 days
No. of times bought Powerball ticket past 30 days
No. of times bought scratch-off lottery ticket past 30 days
No. of trips outside continental U.S. past 12 months
No. trips outside cont. U.S. past 12 mo (primarily business)
No. trips outside cont. U.S. past 12 mo (primarily vacation)
Places visited overnight or longer past 12 months
Short term rentals used past 12 months
Types of vacations plan to take next 12 months
Answers
To view Markets map/table, please click any Response
Response
Count
Map View
Table View
Market reported in the Multi-Market database